The short version
- Mix videos that build trust, teach, show, humanise and sell.
- Most can be filmed on a phone in under an hour.
- Batch-film several videos in one session.
- Answer real customer questions — they're your best topics.
- Get permission before featuring customers or staff.
Build trust
- Behind the scenes — how your product is made, packed or prepared.
- A day in the life of the business, from opening to closing.
- Your story — why you started and what you care about.
- Customer stories — a real customer, with permission, sharing their experience.
Teach and help
- Answer an FAQ — one question per video.
- A quick how-to related to your field (a florist on making flowers last, a mechanic on checking tyre pressure).
- Myth vs fact about your industry.
- Common mistakes customers make and how to avoid them.
- A tutorial for your product — setup, care or best uses. See our tutorial guide.
Show your product or service
- Product close-ups with texture, detail and movement.
- Before and after for services — cleaning, repairs, styling, landscaping. See our before and after guide.
- Unboxing or packing an order.
- New arrivals or this week's specials.
- A walkthrough of your shop, studio or venue.
Show the people
- Meet the team — short introductions to staff, with their consent.
- Staff picks — favourite products and why.
- Local community — events you attend, suppliers you work with, causes you support.
Promote and sell
- An offer or event announcement, with dates and a clear call to action. See our animated text guide.
- A "why choose us" video covering three things that make you different.
- A product or service comparison helping customers choose the right option.
A simple system
- Collect questions: keep a note of every question customers ask — each is a video.
- Batch-film: set aside one session to film several short videos while the lighting is set up.
- Keep a simple template: the same logo placement, fonts and colours make every video recognisably yours. See our logo guide.
- Post consistently — a regular rhythm you can maintain beats a burst followed by silence.
- Reuse each video across platforms with the right shape for each.
The free VDOAPP editor handles all of these in the browser: trim clips, add text, music and your logo, and export for any platform with no watermark.
Make your first business video — free, private and with no watermark.
Stay on the right side of the rules
Get written permission before featuring customers or staff, use licensed music (commercial accounts often have stricter music rules on social platforms), keep claims about your products truthful, and disclose paid partnerships and endorsements as advertising rules in your country require.